YouTube’s new ad product will still cost advertisers, even if the viewer presses skip. Kind of like TV. The video service, owned by Google, has a new skippable ad offering that prioritizes reaching large audiences over completed views of commercials. The new ad product, a variation of YouTube’s five-second skippable ads, is designed for brands that are comfortable with the TV-way of buying. Here’s how it works: The advertiser runs its video ad, typically 10- or 15-seconds long if made for mobile. The advertiser pays for each impression on a cost per 1,000 impression basis—and impressions count after two seconds, the industry standard, even if the user winds up skipping at the five-second mark, an option YouTube offers. Continue reading at

Source: AdAge Digital YouTube's latest ad twist: Brands pay even if a viewer skips