Hearst has created an installation to promote Netflix’s its hit teen show “13 Reasons Why.” The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to “own your truth,” says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media. This is one of the first experiential marketing campaigns executed by Hearst Magazines Digital Media. Continue reading at AdAge.com

Source: AdAge Digital Seventeen and Cosmo bring Netflix's '13 Reasons' to life