The ad industry’s chief research group wants new guidelines to protect consumer privacy following the allegations that Cambridge Analytica misused Facebook data on 50 million people. Advertising Research Foundation CEO Scott McDonald plans to call for the new guidelines on data privacy and protection at the group’s ConsumerXScience event Wednesday morning in New York. The group is also looking into rescinding a top honor it gave the data firm last year for the very work in question. Cambridge Analytica won the Gold Award in the big data category in last year’s David Ogilvy Awards for its “Make America Number One” campaign. Continue reading at

Source: AdAge Digital Ad research association wants new privacy rules after Cambridge Analytica